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Smarter Procurement in Hospitality
“Maximizing Value, Minimizing Spend”

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About Us

Cliffe Consultants is a global advisory firm specializing in procurement and supply chain for the hospitality sector. We work with hotels, resorts, and vacation rentals to reduce costs, streamline operations and processes, and build resilient supply chains. Leveraging deep expertise across key categories like consumables, linens and terries, FF&E/OS&E, and bathroom amenities, we’ve enabled leading hotels such as Marriott, Hilton, and Hyatt to turn procurement into a strategic advantage. The result: smarter sourcing, stronger data-driven processes, consistent quality, and exceptional guest experiences worldwide. 

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Consumables

Includes coffee, can liners, toilet paper, facial tissue, gloves, tea, etc.

Linens / Terries

Includes bed sheets, duvets, pillow cases, etc.

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Other

Software (Saas), Hardware, Collateral Assets, Uniforms, Entry Locks, TVs, HK, Laundry, T&E, etc.

Bathroom Amenities

Includes coffee, can liners, toilet paper, facial tissue, gloves, tea, etc.

FF&E/OS&E

Includes bed, mattress, night table, couches, pots, pans, cutlery, etc.

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Meet The Founder

Andrew Ajram, 17+ years driving procurement transformation, strategic sourcing, and category management across travel & hospitality in North America, EMEA, and APAC - most recently serving as Chief Procurement & Supply Chain Officer at Sonder by Marriott.

Scale & Impact

Managed $400M+ annual spend across 200+ properties and 15,000+ rooms, consistently delivering multimillion-dollar savings through supplier optimization, contract negotiations, and partnerships with Avendra and Hilton Supply Management.

Leadership

Trusted advisor to C-suite leaders, skilled in negotiating complex agreements and building high-performing teams that drive efficiency, profitability, and growth.

Foundation

Former Deloitte consultant specializing in travel and hospitality, where he led 100+ performance improvement and value creation projects, strengthening operational efficiency and margins for global brands.

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Hotels We Served

Weʼve partnered with top hospitality brands - including Marriott, Hyatt, and Hilton, serving private equity funds with hospitality investments, franchisees, and corporate hotel groups.

Marriott Bonvoy logo with black text
Hilton logo with slogan 'For the Stay'
Hyatt hotel logo in blue
Choice Hotels logo with stylized orange and yellow icon
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Services overview 

Our services span the full procurement lifecycle - from sourcing and negotiations to logistics, process design, and technology integration.

Strategy

Define & execute procurement strategy

Vendor & SKU Rationalization

Rationalize vendors & SKUs

Inventory Liquidation

Arrange bulk buyer deals

Procure to Pay

Identify & Integrate P2P systems

Buy Direct v. GPO

Analyze spend & strategy

Fractional CPO

Provide on-demand procurement leadership, from transformation to one-off initiatives

Process and Policy Improvement

Improve approvals, dashboards, knowledge management & governance

SC, Logistics and Fulfillment

Execute FF&E sourcing and logistics strategy 

Track Record

Our success is quantified not just through words but by numbers and statistics that mirror our unwavering dedication to excellence.

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Global
Reach

Delivered advisory services in 10+ countries across North America, EMEA & APAC

Supported 200+ properties and 15,000+ rooms

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Financial
Results

$1B+ in recurring savings delivered to hospitality clients

Liquidated $100M+ of FF&E

35%+ average working capital improvement through vendor & payment optimization

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Operational Efficiency

Rationalized 100,000+ SKUs, cutting complexity and standardizing global operations Deployed AI automation reducing invoice processing by 95%

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Process Transformation

Centralized 165+ software contracts into CLM (Ironclad), improving governance

Shortened average contract lifecycle from 32 to 18 months

Our Case Studies

CASE STUDY #1

SKU Rationalization

A global hotel chain’s SKU portfolio had grown to over 100,000 items, driving up costs and creating supplier fragmentation. A strategic rationalization initiative streamlined the catalog, standardized purchasing, and leveraged scale - delivering significant savings, simpler operations, and stronger supplier partnerships. 

Impact:

  • 80% SKU reduction, streamlining operations

  • Top 100 SKU playbooks per country

  • $5M recurring annual savings

  • Proactive pricing controls to mitigate volatility

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CASE STUDY #2

Supply Chain Redesign

The chain was over-reliant on Vietnamese manufacturing, leaving it vulnerable to rising tariffs and shipment delays. To mitigate risk, the company launched a supply chain redesign that diversified sourcing across regions, reduced tariff exposure, and created a resilient multi-geo model to support ongoing property growth.

Impact:

  • Developed new FF&E & OS&E supply chain strategy

  • Mitigated tariff exposure and built resilience

  • Aligned sourcing across multiple geographies

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CASE STUDY #3

Inventory Optimization

A major hotel group was warehousing $25M+ of surplus FF&E, much of it obsolete or misaligned with current standards. The excess inventory strained working capital and incurred significant storage costs. The company sought to liquidate idle assets and transition to a JIT sourcing model that better aligned purchasing with real project demand. 

Impact:

  • $25M liquidation executed in 15 days

  • 35% recovery on book value

  • New JIT sourcing strategy implemented

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CASE STUDY #4

Software Rationalization and CLM integration

A hotel chain with 165+ software contracts reduced costs and complexity by centralizing agreements through a CLM, improving visibility, shortening contract cycles, and creating a single source of truth.

Impact:

  • Reduced yearly spend by 23% in less than 12 months

  • Shorten ACL from 32 to 18 months

  • Input all contracts into Ironclad (Contract Repository)

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Proposed Pricing

We believe in win–win partnerships. Our pricing adapts to your needs with fixed, variable, or contingent models, aligning incentives and success on both sides.

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Fixed Pricing

Predictable Fixed Rate

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Variable Pricing

Adjustable Rates

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Contingent Pricing

Outcome-Based Payment

Transform Your Hospitality Procurement Strategy

Ready to unlock efficiency and savings? Get in touch to schedule a consultation and discover how we can help you maximize value and minimize spend across your hospitality portfolio.

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